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“We have an international reach with a grassroots’ focus.”

We have consistently demonstrated various attributes – related to Product, Promotion, Price, Place, People, Process, Physical evidence and Technical competence, research effectiveness, deep-rooted relationships, and governance. We have envisaged tremendous demand for our products in emerging markets, like Asia, Africa, America, Europe and the Middle East as a priority for all is Health 1st. We believe that we can very effectively leverage our fundamental value proposition and understanding of categories that we excel in, to be leaders in these markets and thereby ultimately achieve our ultimate goal of our reach to customers’ hearts!